Today in New York

todaysdocument:

Happy Birthday, Smokey Bear!

A trio of vintage Fire Prevention PSAs on his 70th Birthday:

Smokey Bear Fire Prevention Public Service Announcements (PSA), 1971 - 1985

From the series: Forest Service Public Information Films and Public Service Announcements, 1945 - 1995

Everyone’s favorite ursine fire prevention advocate, Smokey Bear, made his debut appearance in this Forest Service poster on August 9, 1944.

Did you know?  Just like his colleague Woodsy Owl, Smokey has a Public Law (P.L. 82-359) protecting him. Congress passed the law in 1952 to prevent Smokey from being used to sell commercial products. It was believed that this would dilute Smokey’s forest fire prevention message. Their strategy seems to have worked. Wildfire prevention is one of the most successful campaigns that the Ad Council has ever produced.